Tool library
Advertising & attribution
TikTok Pixel
TikTok ad conversion tracking and audiences.
Vendor
TikTok Technology Limited / TikTok Inc.
Ireland / United States
Default data location: multiple countries worldwide
Data processed
IdentifiersUsage dataDevice and technical data
Commonly used in
CCPA “sharing”Requires ATT on iOS
Cookies
| Name | Category | Purpose | Duration |
|---|---|---|---|
| _ttp | Marketing | Measures ad performance and builds audiences | 13 months |
Clause preview
How this tool appears in a Privacy Policy, using example answers and a sample company.
- TikTok Pixel (TikTok Technology Limited / TikTok Inc., Ireland / United States) — helps us measure our TikTok ads and show ads to people who may be interested in the Service. It collects identifiers, device information and the actions you take, such as signing up. See TikTok Pixel's privacy policy.
Vendor details are summarised from the vendor’s public privacy documentation linked above. Vendors change their terms, regions and cookies over time — check the current versions before you publish.