Tool library
Analytics
Google Analytics
Website and app analytics (GA4).
Vendor
Google LLC / Google Ireland Limited
United States / Ireland
Default data location: United States
Data processed
IdentifiersUsage dataDevice and technical dataApproximate location
Commonly used in
Questions we’ll ask you
Your answers change which clauses are included.
Is Google Signals enabled, or is GA4 linked to Google Ads?
Admin → Data collection. Enabling either lets Google use data for advertising, which counts as "sharing" under CCPA.
No — measurement onlyYes
Cookies
| Name | Category | Purpose | Duration |
|---|---|---|---|
| _ga | Analytics | Distinguishes unique users | 2 years |
| _ga_<container-id> | Analytics | Persists session state | 2 years |
Clause preview
How this tool appears in a Privacy Policy, using example answers and a sample company.
- Google Analytics (Google LLC / Google Ireland Limited, United States / Ireland) — helps us understand how the Service is used. It collects a pseudonymous identifier, device and browser information, approximate location and the pages and features you use. Google Analytics does not log or store IP addresses. See Google Analytics's privacy policy.
Vendor details are summarised from the vendor’s public privacy documentation linked above. Vendors change their terms, regions and cookies over time — check the current versions before you publish.