Tool library
Advertising & attribution
Meta Pixel & SDK
Facebook/Instagram ad conversion tracking and audiences.
Vendor
Meta Platforms Ireland Ltd. / Meta Platforms, Inc.
Ireland / United States
Default data location: United States
Data processed
IdentifiersUsage dataDevice and technical data
Commonly used in
CCPA “sharing”Requires ATT on iOS
Cookies
| Name | Category | Purpose | Duration |
|---|---|---|---|
| _fbp | Marketing | Identifies browsers for ad delivery and measurement | 3 months |
| fr | Marketing | Delivers and measures ads (set on facebook.com) | 3 months |
Clause preview
How this tool appears in a Privacy Policy, using example answers and a sample company.
- Meta Pixel & SDK (Meta Platforms Ireland Ltd. / Meta Platforms, Inc., Ireland / United States) — helps us measure the effectiveness of our ads and show ads to people who may be interested in the Service. It collects identifiers, device information and the actions you take (such as signing up). For data collected through the Meta Pixel on our website, we and Meta Platforms Ireland are joint controllers for the collection and transmission of that data. See Meta Pixel & SDK's privacy policy.
Vendor details are summarised from the vendor’s public privacy documentation linked above. Vendors change their terms, regions and cookies over time — check the current versions before you publish.