Tool library

Advertising & attribution

LinkedIn Insight Tag

LinkedIn ad conversion tracking and retargeting.

Vendor

LinkedIn Ireland Unlimited Company / LinkedIn Corporation

Ireland / United States

Default data location: United States

Data processed

IdentifiersUsage dataDevice and technical data

Commonly used in

CCPA “sharing”

Cookies

NameCategoryPurposeDuration
li_fat_idMarketingAttributes conversions to LinkedIn ad clicks30 days
bcookieMarketingBrowser identifier (set on linkedin.com)1 year

Clause preview

How this tool appears in a Privacy Policy, using example answers and a sample company.

  • LinkedIn Insight Tag (LinkedIn Ireland Unlimited Company / LinkedIn Corporation, Ireland / United States) — helps us measure our LinkedIn ads and show ads to people who have visited our website. LinkedIn may link this information to your LinkedIn account if you are signed in. See LinkedIn Insight Tag's privacy policy.

Vendor details are summarised from the vendor’s public privacy documentation linked above. Vendors change their terms, regions and cookies over time — check the current versions before you publish.