Advertising & attribution

AppsFlyer

Mobile install attribution and campaign measurement.

Use in a policy

Vendor

AppsFlyer Ltd.

Israel

Default data location: a country with an EU adequacy decision

Data processed

IdentifiersDevice and technical dataUsage data

Commonly used in

Mobile apps

CCPA “sharing”Requires ATT on iOS

Clause preview

How this tool appears in a Privacy Policy, using example answers and a sample company.

AppsFlyer (AppsFlyer Ltd., Israel) — measures which ad campaigns lead to app installs. It collects device identifiers (including advertising IDs where permitted), IP address and in-app events. See AppsFlyer's privacy policy.

Vendor details are summarised from the vendor’s public privacy documentation linked above. Vendors change their terms, regions and cookies over time — check the current versions before you publish.