Tool library
Advertising & attribution
Google Ads
Search and display ad conversion tracking and remarketing.
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Vendor
Google LLC / Google Ireland Limited
United States / Ireland
Default data location: United States
Data processed
IdentifiersUsage dataDevice and technical data
Commonly used in
CCPA “sharing”Requires ATT on iOS
Cookies
| Name | Category | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Marketing | Stores ad click information for conversion measurement | 3 months |
| IDE | Marketing | Delivers and measures ads (set on doubleclick.net) | 13 months |
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How this tool appears in a Privacy Policy, using example answers and a sample company.
- Google Ads (Google LLC / Google Ireland Limited, United States / Ireland) — measures the effectiveness of our ads and lets us show ads to people who have visited the Service. You can manage ad personalisation at adssettings.google.com. See Google Ads's privacy policy.
Vendor details are summarised from the vendor’s public privacy documentation linked above. Vendors change their terms, regions and cookies over time — check the current versions before you publish.